SERVICES
Landing Page Design
Mobile App Design
User Experience Research
Brand & Logo Design
User Interface Design
Design System
CATEGORY
B2C
Rewards & Gig
LINKS
TECH STACK
DURATION
3 Months
CHALLENGES
Outdated visual style and inconsistent UI across mobile and web
Weak UX structure that made key pages and actions hard to reach quickly
Low engagement signals (limited motivation loops, unclear rewards experience)
No cohesive brand foundation (logo, tone of voice, color system, guidelines)
GOALS
Build a conversion-focused landing page with clear value messaging and strong CTAs
Redesign the mobile UX so users can reach all core flows in fewer steps
Introduce gamification-driven UI patterns to make earning rewards feel fun and addictive
Establish a consistent brand system: logo, voice, color palette, and a brand book
RESULT
Delivered 1 landing page UI/UX optimized for clarity, trust, and downloads
Designed 1 mobile main screen + ~30 mobile sub-screens, covering the full product experience
Created a more engaging, reward-forward interface that supports retention and repeat usage
Completed a full brand refresh: logo design, tone of voice, color scale, and brand guidelines
