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MINIKMUCIZE

Minikmucize Premium
E-commerce Website UI/UX by Beew

Beew Studio redesigned Minikmucize’s e-commerce UI/UX to achieve a more premium, modern, and feminine brand presence while improving conversion. Using a soft, niche color palette and a clean layout system, we rebuilt key shopping flows to reduce clicks and increase trust for health-focused mom, baby, and maternity products. The scope covered ~60 responsive pages, including homepage, category and product pages, cart & checkout, and the user account.

Laptop mockup showing the Efficense homepage designed in Framer with clear value prop and enterprise metrics dashboard

SERVICES

User Experience Research

User Interface Design

Design System

CATEGORY

eCommerce

LINKS

Website

TECH STACK

Figma

Figma

Figma

Miro

Miro

Miro

Creative Cloud

Creative Cloud

Creative Cloud

Loom

Loom

Loom

DURATION

3 Months

CHALLENGES

Off-the-shelf e-commerce theme felt generic and not premium or distinctive
Needed a luxury, modern, feminine aesthetic without hurting usability
Too many steps in shopping flows (browse → product → cart → checkout)
Trust signals were not strong enough for “healthy & safe” mom/baby products
Large scope: consistent UX across ~60 responsive pages and account areas

GOALS

Redesign the full experience: homepage, category/shop pages, product pages, cart & checkout, and user account
Reduce friction by enabling fewer clicks and clearer product discovery
Build a soft, niche color palette that still reads premium & luxury
Improve trust with clean layout, hierarchy, and reassurance patterns
Support business impact: increase conversion and sales

RESULT

Delivered ~60 responsive page designs with a cohesive, scalable UI system
A more premium brand feel (luxury + feminine) applied across all touchpoints
Streamlined shopping flows designed for faster decisions and fewer steps
Stronger trust perception through cleaner structure and consistent UI patterns
A conversion-focused e-commerce experience aligned with growth goals

Mention
You do phenomenal work great stuff. It was great working with Beew Studio! We have some big projects coming up and will definitely be interested in working again!
Jeenu Lee
Co-Founder, CEO @ Mention
Metamask / Consensys
The most prolific designer I know. Unbelievable output, all of super high quality. Can create an entire, comprehensive design system from scratch. Loves to design. Deep experience in web3 / crypto design.
Michael Lwin
Director of Product @ Metamask
Scania
Continuously delivered concepts as well as implementation ready designs to our team, spanning from landing pages to complex financial data dashboards. I definitely recommend him to anyone looking for a world class visual designer who also can product high level UX.
Nima Boustanian
Product Manager @ Scania Group
KEOM Protocol
I had the pleasure of working with Cagatayhan as our UI/UX designer for several years, during which time he consistently demonstrated exceptional talent and reliability. His delivery of high-caliber designs and remarkably efficient workflow made him a standout member of our team. I can confidently attest to Cagatayhan's professional capabilities and work ethic.
Hossam Saraya
CTO @ KEOM Protocol
Gizatech AG
I had the pleasure of working with Cagatayhan at a DeFi lending protocol, and he was a fantastic teammate. He always delivered on time and never hesitated to put in the extra effort when deadlines were tight. Beyond just being reliable, he has a great eye for design, combining sleek aesthetics with fresh, innovative ideas. I’d highly recommend Cagatayhan to any team looking for a talented and dependable designer.
Jakub Warmuz
AI Engineer @ Gizatech AG
Caddi
I had the pleasure of working with Cagatayhan as our UI/UX designer for several years, during which time he consistently demonstrated exceptional talent and reliability. His delivery of high-caliber designs and remarkably efficient workflow made him a standout member of our team.
Sujin Kingselin
Founding Engineer @ Caddi
Mention
You do phenomenal work great stuff. It was great working with Beew Studio! We have some big projects coming up and will definitely be interested in working again!
Jeenu Lee
Co-Founder, CEO @ Mention
Metamask / Consensys
The most prolific designer I know. Unbelievable output, all of super high quality. Can create an entire, comprehensive design system from scratch. Loves to design. Deep experience in web3 / crypto design.
Michael Lwin
Director of Product @ Metamask
Scania
Continuously delivered concepts as well as implementation ready designs to our team, spanning from landing pages to complex financial data dashboards. I definitely recommend him to anyone looking for a world class visual designer who also can product high level UX.
Nima Boustanian
Product Manager @ Scania Group
KEOM Protocol
I had the pleasure of working with Cagatayhan as our UI/UX designer for several years, during which time he consistently demonstrated exceptional talent and reliability. His delivery of high-caliber designs and remarkably efficient workflow made him a standout member of our team. I can confidently attest to Cagatayhan's professional capabilities and work ethic.
Hossam Saraya
CTO @ KEOM Protocol
Gizatech AG
I had the pleasure of working with Cagatayhan at a DeFi lending protocol, and he was a fantastic teammate. He always delivered on time and never hesitated to put in the extra effort when deadlines were tight. Beyond just being reliable, he has a great eye for design, combining sleek aesthetics with fresh, innovative ideas. I’d highly recommend Cagatayhan to any team looking for a talented and dependable designer.
Jakub Warmuz
AI Engineer @ Gizatech AG
Caddi
I had the pleasure of working with Cagatayhan as our UI/UX designer for several years, during which time he consistently demonstrated exceptional talent and reliability. His delivery of high-caliber designs and remarkably efficient workflow made him a standout member of our team.
Sujin Kingselin
Founding Engineer @ Caddi
Mention
You do phenomenal work great stuff. It was great working with Beew Studio! We have some big projects coming up and will definitely be interested in working again!
Jeenu Lee
Co-Founder, CEO @ Mention
Metamask / Consensys
The most prolific designer I know. Unbelievable output, all of super high quality. Can create an entire, comprehensive design system from scratch. Loves to design. Deep experience in web3 / crypto design.
Michael Lwin
Director of Product @ Metamask
Scania
Continuously delivered concepts as well as implementation ready designs to our team, spanning from landing pages to complex financial data dashboards. I definitely recommend him to anyone looking for a world class visual designer who also can product high level UX.
Nima Boustanian
Product Manager @ Scania Group
KEOM Protocol
I had the pleasure of working with Cagatayhan as our UI/UX designer for several years, during which time he consistently demonstrated exceptional talent and reliability. His delivery of high-caliber designs and remarkably efficient workflow made him a standout member of our team. I can confidently attest to Cagatayhan's professional capabilities and work ethic.
Hossam Saraya
CTO @ KEOM Protocol
Gizatech AG
I had the pleasure of working with Cagatayhan at a DeFi lending protocol, and he was a fantastic teammate. He always delivered on time and never hesitated to put in the extra effort when deadlines were tight. Beyond just being reliable, he has a great eye for design, combining sleek aesthetics with fresh, innovative ideas. I’d highly recommend Cagatayhan to any team looking for a talented and dependable designer.
Jakub Warmuz
AI Engineer @ Gizatech AG
Caddi
I had the pleasure of working with Cagatayhan as our UI/UX designer for several years, during which time he consistently demonstrated exceptional talent and reliability. His delivery of high-caliber designs and remarkably efficient workflow made him a standout member of our team.
Sujin Kingselin
Founding Engineer @ Caddi
Mention
You do phenomenal work great stuff. It was great working with Beew Studio! We have some big projects coming up and will definitely be interested in working again!
Jeenu Lee
Co-Founder, CEO @ Mention
Metamask / Consensys
The most prolific designer I know. Unbelievable output, all of super high quality. Can create an entire, comprehensive design system from scratch. Loves to design. Deep experience in web3 / crypto design.
Michael Lwin
Director of Product @ Metamask
Scania
Continuously delivered concepts as well as implementation ready designs to our team, spanning from landing pages to complex financial data dashboards. I definitely recommend him to anyone looking for a world class visual designer who also can product high level UX.
Nima Boustanian
Product Manager @ Scania Group
KEOM Protocol
I had the pleasure of working with Cagatayhan as our UI/UX designer for several years, during which time he consistently demonstrated exceptional talent and reliability. His delivery of high-caliber designs and remarkably efficient workflow made him a standout member of our team. I can confidently attest to Cagatayhan's professional capabilities and work ethic.
Hossam Saraya
CTO @ KEOM Protocol
Gizatech AG
I had the pleasure of working with Cagatayhan at a DeFi lending protocol, and he was a fantastic teammate. He always delivered on time and never hesitated to put in the extra effort when deadlines were tight. Beyond just being reliable, he has a great eye for design, combining sleek aesthetics with fresh, innovative ideas. I’d highly recommend Cagatayhan to any team looking for a talented and dependable designer.
Jakub Warmuz
AI Engineer @ Gizatech AG
Caddi
I had the pleasure of working with Cagatayhan as our UI/UX designer for several years, during which time he consistently demonstrated exceptional talent and reliability. His delivery of high-caliber designs and remarkably efficient workflow made him a standout member of our team.
Sujin Kingselin
Founding Engineer @ Caddi