SERVICES
User Experience Research
User Interface Design
Design System
CATEGORY
eCommerce
LINKS
TECH STACK
DURATION
3 Months
CHALLENGES
Off-the-shelf e-commerce theme felt generic and not premium or distinctive
Needed a luxury, modern, feminine aesthetic without hurting usability
Too many steps in shopping flows (browse → product → cart → checkout)
Trust signals were not strong enough for “healthy & safe” mom/baby products
Large scope: consistent UX across ~60 responsive pages and account areas
GOALS
Redesign the full experience: homepage, category/shop pages, product pages, cart & checkout, and user account
Reduce friction by enabling fewer clicks and clearer product discovery
Build a soft, niche color palette that still reads premium & luxury
Improve trust with clean layout, hierarchy, and reassurance patterns
Support business impact: increase conversion and sales
RESULT
Delivered ~60 responsive page designs with a cohesive, scalable UI system
A more premium brand feel (luxury + feminine) applied across all touchpoints
Streamlined shopping flows designed for faster decisions and fewer steps
Stronger trust perception through cleaner structure and consistent UI patterns
A conversion-focused e-commerce experience aligned with growth goals
