SERVICES
User Experience Research
User Interface Design
Design System
CATEGORY
SAAS
B2B
LINKS
TECH STACK
DURATION
1 Month
CHALLENGES
- Communicate complex privacy features in a simple, credible way
- Differentiate from feature-rich incumbents like Slack
- Build trust with enterprise clients from regulated industries
- Structure pricing and feature sets clearly for decision-makers
- Support lead generation through a conversion-optimized design
PROJECT OBJECTIVES
- Elevate Brand Perception with premium, modern design aesthetics
- Simplify Privacy Messaging for decision-makers and IT professionals
- Guide Users to Action with compelling CTAs and frictionless navigation
- Support Sales & Compliance with clear explanation of features like encryption, local key storage, and AI-free messaging
- Convert Enterprise Leads via pricing comparison, feature overviews, and a contact-first sales approach
PROCESS & SOLUTIONS
1. User Research
We conducted qualitative interviews with CTOs, IT managers, and compliance officers to understand:
- Their hesitation around tools using AI on internal communications
- The role of privacy in vendor selection
- Friction points with current messaging tools
Key insight: Buyers don’t want just features, they want control, transparency, and zero AI interference.
2. Information Architecture
We restructured the site into a logical, benefit-first layout:
- Hero with strong value proposition: “Secure Enterprise Messenger”
- Feature-driven subpages with interactive breakdowns (encryption, file sending, key management)
- Trust-building sections with testimonials, logos, compliance seals
3. Design System & Visual Language
- Adopted a modern, trustworthy visual style (dark/light mix, confident typography, blue tones for credibility)
- Integrated iconography and badges to communicate security credentials visually
- Built scalable components for cards, feature blocks, pricing tables, and form layouts
4. Key Pages Designed
- 🔐 Homepage with privacy-first messaging
- 📦 Features breakdown page (end-to-end encryption, key rotation, etc.)
- 💸 Pricing page tailored for both SMBs and Enterprises
- 🧩 Contact Sales & Lead Generation form
- 🗃️ Dashboard mockups to show app in action
GOALS
- Make privacy the hero of the brand narrative
- Match or surpass competitor UX standards like Slack or MS Teams
- Increase lead form completions and demo requests
- Build a design system that scales with product and marketing needs
RESULT
+46% increase in demo form submissions within the first 6 weeks
3x longer average time on site due to improved flow and information architecture
Positive feedback from enterprise clients citing design clarity and messaging transparency
A scalable design foundation that allowed Mention’s team to launch multiple landing variants post-project
